About the Project

Soft Touch Tights, a distinguished boutique hosiery brand known for its commitment to offering high-quality legwear fashion, sought Scalez Mantra’s expertise to maximize the return on investment (ROI) for their Pay-Per-Click (PPC) advertising campaigns. Despite Soft Touch Tights’ dedication to providing exceptional products, they encountered specific challenges in their PPC advertising efforts, including low click-through rates (CTR), underutilized ad budgets, and intense competition from well-established hosiery brand

Client’s Goals:

Soft Touch Tights collaborated with Scalez Mantra with a clear set of objectives in mind. First and foremost, the client aimed to substantially enhance the click-through rates (CTR) of their PPC advertising campaigns. The goal was to create more engaging ad content that would draw users to their offerings. Moreover, Soft Touch Tights sought to maximize the efficiency of their ad budget by reducing the cost per click (CPC). This approach would ensure that their advertising spend was effectively allocated and generating the best possible return on investment. Concurrently, the client aimed to increase conversion rates significantly, encouraging users to take specific actions such as making purchases or inquiries. Lastly, Soft Touch Tights aspired to attract a higher volume of inbound leads and inquiries, contributing to their revenue growth and further expanding their brand reach.

Challenges Faced:

1. Low click-through rates (CTR): Soft Touch Tights grappled with the issue of low click-through rates, signifying that their ads were not effectively engaging the target audience. Low CTR is an indication that the ad copy and design were not compelling enough to entice users to click on the ads.
2. Underutilized ad budget: Despite allocating budget for their PPC campaigns, Soft Touch Tights was not fully capitalizing on the potential of their advertising spend. This underutilization meant they were not getting the desired results from their investment, impacting their overall return on ad spend (ROAS).
3. Highly competitive market: The hosiery industry was highly competitive, with numerous well-established brands. This fierce competition posed a significant challenge for Soft Touch Tights, as they needed to find ways to stand out and gain a competitive edge in the PPC advertising landscape.

Scalez Mantra’s Solution:

Scalez Mantra’s solution focused on addressing Soft Touch Tights’ PPC advertising challenges through rigorous keyword research, compelling ad copy creation, and A/B testing. This approach aimed to improve ad engagement, optimize budget utilization, and excel in the competitive hosiery market. The strategy implementation included hands-on campaign management, user-friendly landing pages, and continuous refinement. Scalez Mantra responded to the challenges faced by Soft Touch Tights with a tailored PPC strategy. Here’s a detailed overview of the solutions we implemented:

• In-Depth Keyword Research: To address the issue of low click-through rates (CTR) and underutilized ad budget, we initiated comprehensive keyword research. This research aimed to identify high-conversion potential keywords that would ensure the advertising budget was spent efficiently. By targeting the right keywords, we could enhance ad performance and encourage more clicks from users genuinely interested in Soft Touch Tights’ products.
• Compelling Ad Copy: Creating compelling ad copy was essential to overcome low CTR and attract more engagement. We focused on highlighting Soft Touch Tights’ unique selling points, making the ads more appealing and convincing to potential customers. This approach aimed to capture the audience’s attention and drive them to click on the ads.
• A/B Testing: Continuous optimization was critical to address the challenges Soft Touch Tights faced. We implemented A/B testing, which involved creating variations of ad elements and comparing their performance. This process allowed us to identify what worked best in terms of ad copy, visuals, and landing page design. By continually refining the ad elements, we ensured that ad performance improved over time.

The execution of the strategy was as follows:

1. Scalez Mantra’s PPC Experts: Our team of PPC experts took charge of managing Soft Touch Tights’ ad campaigns. This included bid optimizations and ad scheduling, ensuring that the advertising budget was used efficiently and that the ads were displayed at strategic times to maximize their impact.
2. Dedicated Landing Pages: We created specialized landing pages that were optimized for conversions. These landing pages were designed to provide a seamless and user-friendly experience. They were tailored to guide users towards taking the desired actions, such as making a purchase or filling out a contact form.
3. Continuous Improvement: Achieving the best possible results required constant evaluation and refinement. We continuously tested and improved various ad elements, including ad copy, visuals, and landing page design. This iterative process allowed us to adapt to changing user behaviors and preferences and ensure that the ads were always performing at their peak.

The combined efforts of precise keyword targeting, compelling ad copy, A/B testing, and effective campaign management led to remarkable improvements in Soft Touch Tights’ PPC advertising performance.

Results Achieved:

• 250% Improvement in Click-Through Rates (CTR): This metric reflects the effectiveness of the PPC advertising campaign. The substantial 250% improvement in CTR indicates that more users engaged with the ads by clicking on them. This increase in ad engagement is a significant achievement, as it means that the ad copy, visuals, and targeting were highly effective in capturing the audience’s attention and encouraging them to take action.
• 30% Reduction in Cost Per Click (CPC): An essential aspect of a successful PPC campaign is cost efficiency. The 30% reduction in CPC demonstrates that Soft Touch Tights made more efficient use of their advertising budget. Lower CPC means the brand was able to achieve the same or better results while spending less on each click. This cost reduction contributes to improved ROI and better utilization of financial resources.
• 70% Boost in Conversion Rates: Conversion rates indicate the percentage of users who took desired actions after clicking on the ads, such as making a purchase, filling out a contact form, or signing up for a newsletter. The remarkable 70% boost in conversion rates signifies that a significantly higher number of users completed these actions. This increase in conversions is a key indicator of the campaign’s success in driving valuable user actions and contributing to revenue growth.
• Substantial Growth in Inbound Leads and Inquiries: Beyond conversion rates, the campaign also resulted in substantial growth in inbound leads and inquiries. This means that the PPC ads not only encouraged users to take immediate action but also generated ongoing interest and inquiries from potential customers. These leads and inquiries can lead to long-term customer relationships and sustained business growth.

Client Testimonial:

Working with Scalez Mantra transformed our PPC campaigns at Soft Touch Tights. They significantly improved efficiency, generating more leads while reducing costs. We credit Scalez Mantra’s expertise and unwavering dedication for our newfound success